21phi

A Shopify Hydrogen storefront for AsWeMove's men's performance essentials, built around product systems and supported long after launch.

Shopify Hydrogen build and ongoing support for a premium men's essentials brand.

Explore project
Aswemove — Engineered performance essentials hero
Aspire system — three states product display
Mobile hero — Aswemove StealthSkyn
Aspire daily system — product grid
Mobile Dominate training system catalog
Core / limited colors picker modal
Aero Brief product with cart sidebar
Aero Brief — product detail view
Mobile product detail — Aero Brief
Aero Brief — product detail (alternate)
Mobile product detail — alternate angle
Aero Brief — product detail wide angle

Engineered essentials, engineered storefront

AsWeMove makes premium men's performance essentials like the Aero Brief, organized into systems such as Aspire for daily wear and Dominate for training. The store needed to sell those systems as clearly as the individual products.

We built their Shopify Hydrogen storefront around that structure: system pages that show each product in context, a color picker that separates core and limited colorways, and a cart sidebar that keeps shoppers moving without leaving the page.

Product pages are designed mobile-first, with clear size and color choices and detailed imagery from every angle, so the quality of the fabric and fit comes through on any screen.

We continue to support AsWeMove after launch, shipping improvements and keeping the store fast as the range grows.