We craft storefronts that convert your audience into life-long customers
It is time to reimagine what eCommerce can be.
Our journey began with a passion for innovation and a desire to deliver exceptional eCommerce experiences. Recognizing that off-the-shelf solutions often fall short, we set out to create fully tailored approaches that truly capture a brand’s essence and resonate with its customers. By uniting creativity and strategy, we help brands stand out in an increasingly competitive marketplace.
Behind the scenes is always interesting. Learn more about the process of creation
“Quality is never an accident; it is always the result of intelligent effort.” - John Ruskin
STEP
001
Setting the foundation
Setting the foundation
We start by mapping out the entire experience of your store — from that first moment of curiosity to a smooth, confident checkout. Every step is intentional, nothing is left to chance.
STEP
002
Understanding what makes your brand tick
Understanding what makes your brand tick
Before anything gets built, we spend time getting inside your brand. Through visual explorations and style scapes, we define the look, feel, and energy so everyone is aligned from day one.
STEP
003
Designing a connection that feels right
Designing a connection that feels right
With direction locked in, we shape a visual system that speaks directly to your audience. It’s not just about aesthetics - it’s about clarity, consistency, and a design that can grow with you.
STEP
004
Bringing it to life with clean, modern code
Bringing it to life with clean, modern code
Once the designs are signed off, development begins. Using modern tools like shopify hydrogen, we build a fast, flexible storefront that’s optimized for performance and built to scale.
STEP
005
Handling over the keys
Handling over the keys
When everything is live and running smoothly, we hand things over with confidence. You’ll know how it works, how to manage it, and how to grow — and we’re always nearby if you need us.
STEP
001
Setting the foundation
We start by mapping out the entire experience of your store — from that first moment of curiosity to a smooth, confident checkout. Every step is intentional, nothing is left to chance.
STEP
002
Understanding what makes your brand tick
Before anything gets built, we spend time getting inside your brand. Through visual explorations and style scapes, we define the look, feel, and energy so everyone is aligned from day one.
STEP
003
Designing a connection that feels right
With direction locked in, we shape a visual system that speaks directly to your audience. It’s not just about aesthetics - it’s about clarity, consistency, and a design that can grow with you.
STEP
004
Bringing it to life with clean, modern code
Once the designs are signed off, development begins. Using modern tools like shopify hydrogen, we build a fast, flexible storefront that’s optimized for performance and built to scale.
STEP
005
Handling over the keys
When everything is live and running smoothly, we hand things over with confidence. You’ll know how it works, how to manage it, and how to grow — and we’re always nearby if you need us.
STEP
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Learn more
Say hello
Learn how we can help you grow your online store
Toronto, Canada
admin@21phi.com
+1 (416) 399 06 57
Learn how we can help you grow your online store
Toronto, Canada
admin@21phi.com
+1 (416) 399 06 57


